Wednesday, 17 April 2019

Zlatan: The New Icing on the Cake






One of the fascinating things about the Nigerian music industry is how artists are able to bloom in a very short space of time, same way one could be easily forgotten when consistency and hard-work is lost.
Over the past few years, the Nigerian music industry has unearthed what we like to call “Bubbling Under” acts, who have in little time, grown to become household names in the Nigerian music space.

Though many still feel like there’s been recycling of the same A-list artists and their somewhat generic sounds, a new wave of very promising singers and rappers have sprung up in recent times which beams a ray of hope for music lovers and the industry in its entirety.

We have come to appreciate other genres of music, especially the fast pace at which the alternative sound is catching up. The new school generation of Alte acts like Odunsi, Santi, Lady Donli, Tay Iwar among others, have remained consistent and unrelenting, which has resonated into widespread appreciation of their unconventional sound/style.

Zlatan: The new face of Nigeria’s pop culture
Our focus, however, is on the new rave of the moment, Omoniyi Temidayo, popularly known as Zlatan Ibile.
The musical street sensation has grown to become a highly sort after act with very impressive, chart-topping bangers to his credit.
He finally caught the attention of music lovers and critics alike with his 2018 banger “Zanku (Leg Work)” which became an instant banger upon its release. The infectious tune was accompanied by the famous ‘Zanku’ dance which also spread like a virus.
It would interest you to know that Zanku is an acronym for ‘Zlatan Abeg No Kill Us.”
More so, his blonde haircut and fashion statement has also made him a face of the Nigerian street culture.
Known for his famous line ‘Kapaichumarimarichopaco’ (which serves as an identity), the promising rapper has ridden on the success of his predecessors like the iconic Da Grin (of blessed memories) Olamide, Small Doctor, Slimcase, among others, to finesse his way into our hearts.
One major tool that also helped Zlatan grow considerably well is the social media which has also helped unravel new street acts like Picazo Rhap, Yomi Blaze, Lil Frosh, among others.
A few days ago, a viral video of DMW act, Peruzzi and Zlatan made its way on Twitter and got everyone talking. I was so impressed by what I saw and that triggered this piece.


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